Free tool · Hyperlocal SEO Workshop

Google Business Profile Tracking Link Builder

Build trackable links for your Google Business Profile — no technical skills required. Use them on your profile, and Google Analytics will show you exactly how many visitors your profile sends to your website, so you can see whether your profile improvements are actually paying off.

Typically your homepage — or a booking page or tour form.

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Pick where your link will live

This is a sample Google Business Profile. The parts outlined in coral can carry a tracking link — click one to set it up.

See photos See outside Sample Coworking Space 4.8 127 Google reviews Coworking space in Springfield Website Directions Reviews Save Share Call Book online Located in: Springfield Commons Address: 123 Main St, Springfield, IL 62701 Phone: (555) 123-4567 Hours: Open · Closes 6 PM ▾ Suggest an edit Products VIEW ALL Day Pass Coworking Space Dedicated Desk Coworking Space Private Office Office Space Explore categories Coworking Space Office Space Services Private Office Meeting Room Rental Virtual Office Reviews i Write a review Add photos V "Location is central, near train stations and many food options nearby." ★★★★★ C "Great vibes and amazing customer service" ★★★★★ View all Google reviews From Sample Coworking Space "Bright, friendly coworking in the heart of Springfield — hot desks, private offices, and meeting rooms with fast wifi and…" More Updates from Sample Coworking Space Open House July 25 — free day passes for all visitors. Come see the space! Learn more → Profiles f 𝕏 About this data
What about the other buttons?

Google splits your numbers in two places: anything that keeps people on Google — directions, calls, photo views, reviews, saves, shares — is counted for you in your Business Profile's Performance report (open your profile and click "Performance"), while anything that sends people to your website shows up in Google Analytics — and that's where these tracking links matter. This tool only tags the links that leave Google and land on a site you control, because those are the only clicks Google Analytics can ever see. Two more heads-ups: Google began retiring the public Q&A section in late 2025 in favor of AI-generated answers, so the best move today is a good FAQ page on your own website — that's what Google's AI pulls from. And if your Book online button is powered by a booking platform (Reserve with Google), that platform controls the link — you can only tag a booking link you added yourself.

Only tagging your Google Business Profile? That's the point. Yelp, Meta, and email traffic are already classified correctly by Google Analytics — tagging them usually creates more noise than signal. Coworking operators get 80% of their local tracking value from their Google profile alone.

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Your tracking settings

We've filled these in for you. Click any value to change it — or don't, they're ready to go.

👈 Click a coral-outlined element on the profile to get started.

"gbp" gives your profile clicks their own line in Google Analytics, separate from regular search traffic.

"organic" means an unpaid click (not an ad).

Which profile feature the click came from — the industry-standard way to tag this.

Tells apart multiple links of the same type.

Advanced (optional)

Rarely needed for profile links — meant for paid search keywords.

Only needed if you upload cost data to Google Analytics. Most operators leave this blank.

Enter your website address and pick a spot on the profile first.